As noted in your text, the service industries account for 68% of the US GDP; thus it is very likely that you will work in a service business at some time in your career. While marketing of services also employ the marketing mix ("4 P's), some say that marketing a service is more difficult than marketing a tangible product. How does marketing a service differ from marketing a tangible good -- be specific in your response and list/discuss the differences. Do you think marketing a service is more difficult? Why or why not? (Defend your response; 200 word minimum).
Answers
Marketing a service differs from marketing a tangible good ways such as intangibility, inseparability, variability and perishability, as explained below.
The implications of marketing servicesWhen marketing services, the four characteristics below should be taken into consideration, especially because they differ from marketing tangible goods:
Intangibility: Services are intangible and cannot be seen, touched, or experienced before purchase. Unlike tangible goods, which can be evaluated based on their physical attributes, services often rely on trust and reputation. This intangibility makes it difficult for customers to assess the quality of a service before purchasing, creating a challenge for marketers to effectively communicate the value proposition.Inseparability: Services are typically produced and consumed simultaneously, meaning that the customer is often involved in the service delivery process. This creates a challenge for marketers to maintain consistent quality and ensure a positive customer experience throughout the entire service encounter. Tangible goods, on the other hand, can be produced and distributed separately from the customer's involvement.Variability: Services are highly variable due to their reliance on human interaction and customization. Each service encounter can differ depending on factors such as the skill level of the service provider, the customer's preferences, or the specific circumstances at the time of delivery. This variability makes it challenging for marketers to standardize and consistently deliver services, which can impact customer perceptions and satisfaction.Perishability: Services are perishable and cannot be stored or inventoried like tangible goods. They are often time-bound and need to be consumed or utilized when they are available. This creates challenges for marketers to manage capacity and demand fluctuations, optimize resource allocation, and effectively communicate time-sensitive offers.Overall, marketing a service can be more challenging than marketing a tangible product. However, the difficulty level can vary depending on the specific industry, target audience, and marketing strategies employed.
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Related Questions
James,the marketing manager for an automobile manufacturer,observes frequent conflicts between two of his subordinates,Jeff and Kevin.He asks the human resource department to help,and the department's training manager,Kelly,investigates.She tells James that the two subordinates lack interpersonal communication skills,but would be likely to improve with proper training.This scenario suggests that Kelly has conducted a(n)_____.A) institutional analysisB) market analysisC) person analysisD) organization analysisE) instructional analysis
Answers
Answer: Person analysis
Explanation:
Based on the scenario that have been given in the question, the scenario suggests that Kelly has conducted a person analysis.
A person analysis is a phase which helps to identify the individuals that are in an organization who lacks certain skills and should therefore be trained.
A person analysis helps to show the individuals that aren't meeting the organization's desired performance.
Although GDP is a reasonably good measure of a nation's economic well-being, it does not necessarily include all factors that contribute to it. Which of the following factors are not accounted for in calculations of the GDP of the United States? Check all that apply.
Funds spent by state governments to build highways
The parts of a car manufactured in the United States that are produced in Canada
The value produced by doing your own laundry
The leisure time enjoyed by Americans
The costs of over-fishing and other overly intensive uses of resources
Answers
The value produced by doing your own laundry: Household activities such as doing your own laundry are considered non-market activities and are not included in GDP calculations.
The leisure time enjoyed by Americans: Leisure time is not directly measured in GDP calculations. GDP focuses on the value of goods and services produced within a specific time period, rather than the quantity of leisure time individuals have.- The costs of over-fishing and other overly intensive uses of resources: Negative externalities, such as the costs associated with over-fishing or environmental degradation, are not subtracted from GDP. GDP measures the market value of goods and services produced but does not account for the negative impacts or depletion of natural resources caused by certain economic activities.
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the balanced scorecard relies on four processes to bind short-term activities to long-term objectives. what are they?
Answers
The balanced scorecard relies on four processes to bind short-term activities to long-term objectives - Translating the vision, Communicating and linking, Business planning, Feedback and learning.
What is a balanced scorecard?A strategic management performance indicator known as the balanced scorecard (BSC) is used to identify and enhance various internal business activities and the results they have on the outside world. Balanced scorecards are a widespread tool used by businesses in the United States, the United Kingdom, Japan, and Europe to measure and provide feedback to organisations. In order to provide quantitative results, data collecting is essential because managers and executives must acquire and analyse the data. The decision-making of company personnel for the future of their organisations can be improved with the help of this knowledge.
The balanced scorecard was initially developed by business leader and theorist Dr. David Norton and accounting professor Dr. Robert Kaplan. It was initially published in 1992 in the Harvard Business Review article "The Balanced Scorecard—Measures That Drive Performance."
The 4 activities are:
1. Translating the vision
2. Communicating and linking
3. Business planning
4. Feedback and learning
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a local bank will pay you $230 a year for your lifetime if you deposit $4,000 in the bank today. if you plan to live forever, what interest rate is the bank paying?
Answers
The interest rate is 5.75%.
The interest rate is the quantity a lender costs a borrower and is a percentage of the important quantity loaned. The interest price on a loan is normally cited on an annual basis known as the yearly percent charge.
Interest rate has been defined as the amount return to the bank at with respect to the principal amount. The interest rate has been given onto the principal at varying percent.
Given,
The principal value of investment (initial deposit) = $4,000
The amount paid by bank per year (annual payment), = $230
The interest rate (r) to the base amount has been given by:
Interest rate = (Annual payment / initial deposit)*100
= ($230/$4,000)*100
= 5.75 %
The interest rate the bank is paying for lifetime has been 5.75%.
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Which type of ma plan is an hmo plan that also covers some benefits out-of-network, generally at a higher cost?.
Answers
The type of ma plan is an hmo plan that also covers some benefits out-of-network, generally at a higher cost is: Private Fee-for-Service (PFFS), Medicare Supplement Insurance Plan.
What is medicare advantage plan?Medicare advantage plan can be defined as a health insurance coverage plan that help to cover the medical costs of people under the plan.
The type of Medicare advantage plan that also covers some benefits out-of-network are:
Private Fee-for-Service (PFFS)Medicare Supplement Insurance PlanPreferred Provider Organization (PPO)Point-of-Service (POS) Plan(right)Learn more about medicare here:https://brainly.com/question/1960701
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Alltech Company maintains a separate accounts receivable account for each customer. On June 18, Alltech provides $6,300 of services on account to customer Anthony and $1,200 of services on account to customer Walker. How will these two transactions affect the control and subsidiary accounts?
Answers
Answer:
B. The control account, Accounts Receivable, will be increased with a debit of $8 300
Explanation:
According to the given situation, in total, the Alltech company makes sales of 2, one for $6,300, and the other for $2,000. The total of sales will be computed by adding both sales that are $6,300 + $2,000 = $8300 will therefore be booked and control and receivables will be boosted with a debit of $8,300.
Therefore, the correct answer is B.
Rich media advertisements are a sales-oriented marketing format. A) TRUE B) FALSE.
Answers
The statement "Rich media advertisements are a sales-oriented marketing format" is partly true and partly false. This is because while rich media ads have the potential to increase sales and generate revenue, they are not exclusively focused on sales and can also be used for branding and awareness campaigns.
This means that rich media ads serve both branding and sales objectives depending on the objective of the advertiser. Rich media advertisements are digital ads that include advanced features like video, audio, interactive elements like quizzes and games, and animations.
In summary, rich media ads are versatile marketing formats that can serve both sales and branding objectives depending on the needs of the advertiser. Therefore, the statement "Rich media advertisements are a sales-oriented marketing format" is partly true and partly false.
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Select the correct answer. What are the definitive characteristics of SER demand? A. regular, high average spend B. seasonal, fickle, multi-faceted, increasingly global C. open to direct manipulation through promotions, high average spend D. irregular, low average spend
Answers
The definitive characteristics of SER demand are regularity and a high average spend. This means that customers who are part of SER demand exhibit a consistent pattern of purchasing behavior, and tend to spend more than the average customer. These customers are typically loyal to a particular brand or product, and are unlikely to switch to competitors unless there is a significant change in the product or service they are using.
Option B describes demand that is seasonal, fickle, multi-faceted, and increasingly global. This type of demand is characterized by fluctuations in purchasing behavior, and customers who may be more difficult to predict. They may be swayed by promotions or other external factors, and tend to have a wider range of preferences.
Option C suggests that SER demand can be manipulated through promotions, and also involves a high average spend. While promotions and other marketing tactics may be effective in influencing SER demand, it is important to note that these customers are already loyal to a particular brand or product.
Option D describes demand that is irregular and has a low average spend. This type of demand is characterized by customers who may make infrequent purchases, or who may spend less than the average customer.
In conclusion, the correct answer to this question is A, as regularity and a high average spend are the definitive characteristics of SER demand.
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what assurance does the auditor provide that errors, irregularities (fraud), and direct effect illegal acts that are material to the financial statements will be detected?
Answers
Objective judgment assurance does the auditor provide that errors, irregularities (fraud), and direct effect illegal acts that are material to the financial statements will be detected.
When expenses are reduced as a result of a producer investing in additional markets or a larger range of operations, this is referred to as economies of scope.
The cost reductions that a business can obtain by using the same resources or technology to generate a variety of goods or services are known as economies of scope. By diversifying their operations and spreading their costs across a larger amount of output, producers can take use of economies of scope to cut their costs and increase their profitability.
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With illustration explain how marriage/synergistic value is created arises
Answers
When two people get together and pool their resources, abilities, and skills to accomplish more than they might have done on their own, they are creating a marriage or synergistic value.
The idea of a puzzle can serve as an example of this value.Think of each person as a jigsaw piece with a distinct shape and pattern. When two people marry, they join their disparate parts to form a more complex and substantial whole.
Without a single component, the total picture would be without something important and crucial that each piece adds.
Similar to this, in an union, each spouse brings unique skills and talents to the table that, when combined, can result in more fulfilment and success than either could get on their own.
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What is the marginal revenue and marginal cost for this diagram?
What type of market is this? Explain your answer
Answers
Marginal revenue :
2060120200300420560Marginal cost :
108210192640It is a Monopolistic market structure because marginal revenue is greater than the marginal cost.
Marginal Revenue is the increase in the revenue by selling one extra product in the market. It is calculated by the Change in revenue divided by the change in output.
Marginal cost is the change in cost by producing one extra unit of output. It is calculated by a change in cost divided by the change in units.
Monopolistic market structure is where there are multiple companies producing similar products in the market.Example for monopolistic structure can be a grocery store.
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____ is a disadvantage of capital intensive production
Skilled workers will be paid more than unskilled workers
Customized products are easier to make
Quality can be standardized, the same every time
Employees may become demotivated
Answers
quality can be standardized the same every time
Answer:
Quality can be standardized, the same every time
Explanation:
Capital intensive production has direct impact on quantity of production
There are basically two types of production
Labour intensivecapital intensivea leader who decides what to include in group agendas, makes policy decisions for the group, and determines who may speak is called
Answers
A leader who decides what to include in group agendas, makes policy decisions for the group, and determines who may speak is called an authoritarian or autocratic leader.
An authoritarian leader exercises a high level of control and authority over the group, often making decisions independently and with little input or participation from others. They dictate the agenda, set rules, and control the communication within the group. While an authoritarian leadership style can be effective in certain situations, it may limit participation, creativity, and collaboration within the group. Other leadership styles, such as democratic or laissez-faire, may promote greater participation and shared decision-making.
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for every one dollar invested in treatment, the government saves seven dollars in drug-related health costs, crime, and criminal justice costs.true or false
Answers
The statement is true because investing in drug treatment programs has been shown to significantly reduce drug-related health costs, crime, and criminal justice expenses.
For every one dollar invested in treatment, multiple studies have demonstrated that the government can save up to seven dollars in these associated costs.
This is because effective treatment helps individuals overcome addiction, which in turn leads to fewer health problems related to drug abuse, decreased criminal activity, and lower demand for criminal justice resources.
As a result, investing in drug treatment programs not only benefits the individuals in need of assistance but also has a substantial positive impact on society and the economy.
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Select the correct answer from each drop-down menu.
an income tax that is 7% of their annual earnings. This tax is
All of a country's citizens pay the
tax.
businesses
Reset
Next
government
insurance companies
Answers
Answer:
Government
regressive
Explanation:
A tax is a compulsory sum levied by the government on goods and services
Earnings to shareholders are taxed twice
Regressive tax system is a tax system where those that earn lower income pay more tax and those that earn higher income pay less tax.
What career might be your best choice in the following scenario?
Your friends comment that you always listen and believe positive change can happen. They further state that you do not make them feel badly about their decisions and instead, you help find solutions. At the same time, you love to be in schools and you like to teach.
family social worker
community social worker
child care social worker
school social worker
Answers
Cindy Haskins is paid $9.00 an hour. Her overtime rate is 2 times (double time) her regular hourly rate. This week Haskins worked her regular 40 hours plus 8 hours of overtime. What is her total pay?
Answers
Her entire compensation is $504.
The term "total pay" means what?Total Pay is the sum of a worker's regular straight-time pay or base salary plus any additional wages received for overtime, shift differentials, incentive pay, bonuses, and other special payments.
The following formula will be used to determine Cindy Haskins' total compensation:
Hourly Payment per hour= $9.00
Hours worked= 40 hours
Payment = 40 X 9 = $360
Overtime payment per hour = $9.00 X 2= $18
Overtime = 8 hours
Payment = 18 X 8= $ 144
Total Payment= $360 + $144= $504
How do you figure up total pay?The number of hours worked multiplied by the hourly wage of an employee is how gross wages for hourly workers are determined. For instance, if a worker does 25 hours per week of part-time employment at a wage of $12, their gross compensation would be $300 (25 x $12 = 300).
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which 3 navigation features are missing in a reports only user view in quick books
Answers
They cannot access the customer list or view any customer details beyond what is included in the reports they have access to. In summary, Reports Only users in Quick Books are limited in their access to the software and cannot add, edit, or view certain information that is available to full account holders.
As we know, QuickBooks provides a ‘Reports Only’ feature to users who don’t need the additional accounting features that come with a full QuickBooks account. This feature allows users to view reports in their account without the ability to add or edit transactions, customers, or other critical information. However, Reports Only users are limited in their access to the software.
Below are three navigation features that are missing in a ‘Reports Only’ user view in Quick Books: Invoice Creation: Reports Only users cannot create invoices. They can only view invoice reports that are generated in QuickBooks. Therefore, if they want to create an invoice, they need to request access from the main account holder or upgrade their account.
Viewing Account Balances: Reports Only users can only see the reports that are available to them in QuickBooks. They cannot access the bank accounts or credit cards in their account. Therefore, they cannot view the balances or any of the details associated with those accounts. Adding or Editing Customers: Reports Only users cannot add or edit customers in their account.
Therefore, they cannot access the customer list or view any customer details beyond what is included in the reports they have access to. In summary, Reports Only users in QuickBooks are limited in their access to the software and cannot add, edit, or view certain information that is available to full account holders.
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Four ways in which schools could promote entrepreneurship as a viable option to counteract unemployment
Answers
Answer:
Entrepreneurship is an important alternative to counteract unemployment. It not only gives provides employment to the entrepreneur but also provides jobs to others as well.
Explanation:
Entrepreneurship may be defined as the setting up of a business or a work looking out for making profit dealing with the risks and the challenges on its own.
Four ways in which the school can promote entrepreneurship as a viable option to counteract unemployment are :
build awareness and promote entrepreneurship among the students.Provide the benefits of being an entrepreneur and showing them the possibilities of setting up a business that can even provide jobs to others.Providing with valuable ideas and guidance regarding setting up a business and giving an overview of the current market trends and market study.Helping the students reach out to other entrepreneurs and also providing ways to get any financial aid to set up a business.Four Ways through which Schools can promote Entrepreneurship include the following
Creation of entrepreneurship centres to provide consulting to non-profits and small businesses.Awareness creation through seminars and lectures on the importance of entrepreneurship as an alternative to paid employment. Host entrepreneurship contests where incentives are given.Inviting influential and professional entrepreneurs to give lectures.What is Entrepreneurship ?Entrepreneurship is defined as the process of starting up a business, and taking up the responsibility of financial risk with the hope of making profit.
Entrepreneurship is a potent means of reducing unemployment to the lowest minimum.
Entrepreneurship brings about creativity and as such value is created which leads to more wealth.
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loukas is the ceo of a company that makes laundry detergent. even in this very competitive market, loukas acts with ________ to take actions that benefit the interests of society as well as the organization.
Answers
Loukas acts with social responsibility to take actions that benefit both the interests of society as well as his organization.
It is only acting with social responsibility that balances the interests of society with the interests of the laundry detergent organization.Social responsibility involves checking the resources organizational resources, dealing with social issues, and tackling social problems.Thus, when Loukas acts with social responsibility, it becomes for him to recruit and retain productive employees and achieve profit motives.
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Length and and width of rectangular feild are 50m and 15 m repectively. Find cot of barberd wire around feild at rate of r 9 per meter
Answers
The dimension of rectangular field is 50 m x 15 m. If the cost per meter is 9 rupee, the cost of the wire around the field is 1,170 rupee.
The formula for the perimeter of a rectangle is given by:
P = 2 (l + w)
Where:
P = perimeter
l = length
w = width
Information available in the problem:
l = 50 meters
w = 15 meters
Hence, the perimeter is:
P = 2 ( 50 + 15)
P = 2 x 65 = 130 meters
The cost of the wire is r 9 per meter. Therefore, total cost for 130 meters is:
Cost = 9 x 130 = 1,170
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If you own a small retail shop and you put ads in the localâ paper, put flyers on doors in everyâ neighborhood, and buy billboards in the area so that you can reach as many potential consumers asâ possible, you are engaging inâ _____ marketing.
A. mass
B. niche
C. segmented
D. targeted
E. specif
Answers
You are using mass marketing by placing billboards nearby to reach as many potential customers as you can.
In order to appeal to the whole market with a single product or strategy, a corporation may decide to ignore the distinctions between market groups. This promotes the idea of mass marketing, which aims to reach as many people as possible. Newspapers, radio, and television were historically the three main mass-marketing mediums utilised to reach this enormous population. By reaching the largest audience possible, the exposure to the product is maximised, and in theory, this would immediately correlate with an increase in sales or purchases of the goods.
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what will I need to start a clothing shop
Answers
Answer:
Explanation:
But meanwhile his you are going to start a new clothing business you will not have much finance ( money ) but first u have to advertise to the customers . get the customers attraction and there satisfaction , because then one customer will spread the whole news about your clothing shop to almost all the customers. which will be beneficial for you .
You will have to advertise on the tv , radio , bill boards , newspapers , many other marketing equipments plus u must advertise your business in a way that the customers will be willing to purchase your clothes from your clothing shop.
Then eventually you will gain more profits and will lead to profits so after sometime you can create a a online shopping like a website , because some and many customers will be willing to purchase your clothes through the online platform. which saves the customers time and transportation costs and etc.
By the way the main element is customers because without customers there will be no lead / success to your clothing shop.
Hope this answer helps you :)
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Mark brainliest :)
The average mututal fund includes 90-200 companies.
O True
O False
Answers
Answer:
I think it will be false
A pickpocket routinely carries a knife in his pocket just in case he needs it. On one occasion, he is successfully able to remove a man's wallet without being noticed. He is later caught and tried. Which of the following is the best answer for why this occurred?
A. The act is not considered robbery because the thief did not have a firearm.
OB. The act is considered robbery because the thief knew the use of
force was a possibility for him in his plans.
OC. The act is not considered robbery because no violent force was used or threatened in the theft.
OD. The act is considered robbery because the thief was armed and
able to use violent force.
Answers
Answer:
OC
Explanation:
Theft means taking someone's property but does not involve the use of force. This would describe this scenario
Robbery would mean the pickpocker inflicted, threatened or attempted to inflict harm on the man
Under what condition do you think extravert make more effective leader than introvert? What unique abilitie of introvert could make them more effective in ome ituation?
Answers
When it comes to interacting with peers and big groups of people, extroverts can be more effective leaders. Extraversion frequently manifests as talkativeness, friendliness, and excitement. These traits facilitate effective group interaction, communication, problem-solving, and critical thinking.
Introverts can become more effective in a one on one situation because listening is among the unique skills that tend to come naturally for introverts. They listen to what is explicitly stated and often pick up on implications, thoughts, and feelings that are not said.
Introverts allow others to speak while yet speaking up when necessary. Others instantly feel at home with them since they always endeavor to make others around them happy. Due to their delicate nature, they may also be patient with others, even when they are stepping on their toes.
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Which account option offers a higher rate of return in exchange for deposits that are
larger than normal?
O Certificate of deposit
Checking
O Savings
Money market
Answers
Answer:
A Money Market Deposit Account is similar to regular savings account, but offers a higher rate of interest in exchange for larger than normal deposits. A Money Market Fund invests in low risk securities
Money market is the account option offers a higher rate of return in exchange for deposits that are larger than normal. Hence, option D is correct.
What is money market?A money market deposit account offers a greater rate of interest in exchange for larger deposits than usual, Similar to a standard savings account. A money market fund makes low-risk investments.
Commercial paper, call money, bills of exchange, promissory notes, trade credit, and certificates of deposit are the examples.
Thus, option D is correct.
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Ellis company issues 6. 5%, five-year bonds dated january 1, 2021, with a $250,000 par value. The bonds pay interest on june 30 and december 31 and are issued at a price of $255,333. The annual market rate is 6% on the issue date.
Answers
The total bond interest expense over bonds’ life is $77,500.
What is interest expense?The expense of paying interest is a cost associated with borrowing money. In exchange for using its cash, a lender charges a borrower a fee. The cost of borrowing funds from banks like banks and bond investors can be displayed on the income statement as interest expense. Because it pertains to the capital structure of a firm and is typically tax deductible, interest expense differs from operational expense and CAPEX. Interest revenue and interest expense are often combined under the heading "interest income - net," but are usually shown separately on the income statement. After it has been determined how much interest will be paid, the borrower would typically record the amount as accrued liabilities. Credit would be given to accrued liabilities and debit would be given to interest expense.
Interest expense=250000*0.31=77500.
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Terrel is designing and maintaining a web page for a local company. In which career pathways would Terrel be involved?
Programming and Software Development, and Network Systems
Network Systems and Interactive Media
Information Support and Services, and Programming and Software Development
Interactive Media, and Information Support and Services
Answers
Answer:
C. Information Support and Services, and Programming and Software Development
Explanation:
I got it right on edge. trust me.
Answer:
C. Information Support and Services, and Programming and Software Development
Explanation:
Edge
calculate the average of each of the following. speed per hour during a three-hour trip: 65 MPH, 55 MPH, 45 MPH
Answers
Answer:
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