Answers
The complete question may be like:
What potential factors or challenges could have contributed to the business's difficulties or setbacks?
In terms of managing their business, what key aspects or strategies did Cherry and Anna employ, and how effective were they?
Considering the decision of equal profit sharing, what are the factors that should be considered when determining a fair distribution of profits in a business partnership?
1. Potential factors or challenges that could have contributed to the business's difficulties or setbacks may include:
Market competition: A saturated market or strong competitors could impact the business's growth and profitability.Financial management: Poor financial planning, high costs, or insufficient capital could strain the business's operations.Operational inefficiencies: Ineffective processes, inadequate resources, or suboptimal decision-making could hinder productivity and performance.2. Without specific information on Cherry and Anna's business management, it is difficult to evaluate their strategies and effectiveness. However, key aspects and strategies they might have employed include:
Product differentiation: Offering unique products or services to stand out in the market.Marketing and sales: Developing effective marketing campaigns and sales strategies to attract and retain customers.Operational efficiency: Streamlining processes, optimizing resource allocation, and managing costs to improve overall efficiency.3. When considering the decision of equal profit sharing, several factors should be considered to determine a fair distribution of profits in a business partnership:
Contributions: Assessing each partner's level of effort, expertise, and investment in the business.Responsibilities: Evaluating the division of responsibilities and the impact of each partner's role on the business's success.Risk tolerance: Considering the varying degrees of risk taken on by each partner and its impact on potential profit.Agreement terms: Reviewing the partnership agreement to identify any specific clauses or guidelines regarding profit distribution.Ultimately, the fair distribution of profits should be based on a comprehensive evaluation of these factors, ensuring transparency, equity, and alignment with the agreed-upon terms of the partnership.
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Related Questions
Example of a market for a good or service that is not rely on a physical store or location 
Answers
An example of a market for a good or service that does not rely on a physical store or location is the online marketplace. With the advent of the internet and e-commerce platforms, businesses and individuals can sell products and services entirely online without the need for a brick-and-mortar store.
Online marketplaces, such as Amazon, eBay, and Alibaba, provide a platform where buyers and sellers can connect and conduct transactions electronically. These platforms enable businesses to showcase their products, provide detailed descriptions, and facilitate secure online payments. Customers can browse through a wide range of products, compare prices, read reviews, and make purchases from the comfort of their own homes.
The online marketplace has revolutionized various industries, including retail, entertainment, travel, and professional services. It allows businesses to reach a global customer base, operate 24/7, and reduce overhead costs associated with physical stores. Additionally, it provides convenience for consumers, who can shop anytime, anywhere, and have products delivered to their doorstep.
Overall, the online marketplace has transformed the way goods and services are bought and sold, offering a virtual alternative to traditional physical stores and locations.
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Types of controls used to assess the effectiveness of marketing operations
Answers
Existing customer analysis
Testing research with a focus group
Customer opinions and feedback
Your welcome if this helps
Question 1 of 10
Malika defaulted on the equipment loan for her hair salon. What type of
remedy would the bank would most likely seek?
Answers
Answer: An attachment
Explanation: ap3x:)
Answer: attachment
Explanation:
A pex just took quiz
Which of these clauses is most likely not in Freeman's collective bargaining agreement?
Answers
The clause that is not most likely in Freeman Audio-Visual's collective bargaining agreement is A) individual rights.
What are individual rights?According to popular definitions, individual rights refer to the rights that an individual requires to pursue their lives and attain goals without interference, either from another individual or the government.
What is a collective bargaining agreement?A collective bargaining agreement is a labor union agreement reached between workers and an organization based on negotiated work conditions.
The collective bargaining agreement also contains the interpretation and enforcement of the collective agreement and the resolution of the ensuing conflicts.
Question Completion with Answer Options:Labor unions are organizations of employees formed to protect and advance their members’ interests by bargaining with management over job-related issues. The goal of this video case is to apply your knowledge of labor relations theory to Freeman Audio-Visual, which heavily utilizes labor unions.
A) individual rights
B) wage component
C) grievance procedure
D) tiered Benefits
E) security.
Thus, the clause that is not most likely in Freeman Audio-Visual's collective bargaining agreement is A) individual rights.
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The Freeman's collective bargaining agreement was the labor union agreement for the negotiation of working condition. The clause not included in the agreement is individual's rights.
What are the clauses involved in the Freeman's collective bargaining agreement?The labor union collectively bargained with the organization for the negotiation to acquire the better working conditions.
The clause that were includes were not involved with the individual rights of the living for the labor. The clauses include are:
Wage componentGrievance procedureTiered BenefitsSecurityTherefore, the clause not included in the Freeman's collective bargaining agreement was the individual's right.
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your own impressions are of “What does the term Marketing mean to you”
“What is Marketing” and report what you found in your research by comparing what you thought Marketing was to what you learned through your research.
As with all assignments, use APA 7 formatting and reference your work with at least 2 scholarly research sources
Answers
Marketing is the process of developing, promoting, delivering, and trading goods and services that are valuable to customers, clients, partners, and society as a whole. It strives to establish long-lasting relationships with clients by meeting their needs and wants.
Marketing is the process of identifying, creating, and delivering value in the form of goods and services to meet the needs of a target market.
this may involve selecting a target market, deciding which traits or themes to emphasize in advertising, running marketing promoting campaigns, taking part in trade shows and public events, and creating products and packaging that appeal to consumers.
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What is the purpose of blockchain technology?
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The purpose of blockchain technology is to provide a decentralized and transparent system for recording and verifying transactions or information. It is a distributed ledger technology that allows multiple parties to maintain a shared database without the need for a central authority. Overall, blockchain technology provides a robust and secure framework for businesses to enhance security, transparency, efficiency, and trust in their operations, leading to improved processes and better customer experiences.
The main purpose of blockchain technology is to create a distributed and secure ledger of transactions. Some key aspects of blockchain technology include:
Distributed - The blockchain is distributed across a network of computers instead of being stored in a centralized location. This makes it more resistant to data tampering and hacking.
Secure - Blockchain uses cryptographic techniques to ensure the integrity and security of the data. Once a transaction is recorded, it is very difficult to change or hack the data.
Transparent - All transactions recorded on the blockchain are publicly visible to anyone with access to the network. This transparency helps prevent fraudulent activities.
Automatic - Blockchain uses a distributed consensus mechanism to automatically validate transactions. There is no need for a central authority or intermediary.
Immutable - Once a transaction is recorded on the blockchain, it is almost impossible to change. This immutability provides a high degree of certainty for transactions.
The main applications of blockchain technology are:
Digital currency - Blockchain underlies cryptocurrencies like Bitcoin which are decentralized digital currencies.
Financial transactions - Blockchain can be used to record financial transactions in an efficient, secure and transparent manner.
Supply chain management - Blockchain can track materials, payments and documents throughout supply chains.
Smart contracts - Self-executing contracts can be embedded in the blockchain to automatically execute terms of agreements.
Asset registry - Assets like land titles, jewelry, artwork, etc. can be recorded on a blockchain to prove ownership and authenticity.
In summary, the key purpose of blockchain technology is to create an incorruptible digital ledger of data that is distributed across a network. This makes the data secure, transparent and permanent.
what is procurement
what is procurement
Answers
Procurement is the way companies purchased goods for their business use.
What is procurement?Procurement can be defined as the way in which a firm or a company tend to obtain goods which they are going to make use of for their business or to purchase goods to use for their day to day business operation.
One of the advantage of procurement is that it enables companies to smoothly carryout their business operation as the items they need for their business operation has been made procured or made available.
Therefore we can conclude that procuring office items for business purpose are essential.
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Do you think piece rate is a suitable method of payment for all Joe's employees? justify your answer
Answers
Whether piece rate is appropriate for each of Joe's employees will depend on a variety of elements, including the nature of the task, production levels, and applicable laws governing fair compensation.
What does the compensation management piece rate system entail?When workers are paid by the unit produced (such as the number of t-shirts or bricks produced) rather than the amount of time spent on the job, this is known as piece rate pay.
What does it mean to be a piece rate worker?The employer establishes a fixed rate per unit as an alternative to hourly pay. The set pay rate is multiplied by the quantity of units generated to determine paychecks. But it isn't that simple. The Fair Labour Standards Act (FLSA) must be followed in order for this rate workers must make at least the applicable minimum wage.
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5. Prior to the CARES Act, up to what percentage of your income could be deducted as a donation to charity?
Answers
Answer: 60%
Explanation:
Prior to the CARES Act, individuals could generally deduct up to 60% of their adjusted gross income (AGI) as a donation to charity. This was known as the AGI limitation, and it was designed to ensure that taxpayers did not use charitable donations to excessively lower their taxable income.
Prior to the passage of the CARES Act, people could often donate up to 60% of their adjusted gross income (AGI) to charity. Hence option B is correct .
Prior to the CARES Act, up to what percentage of your income could be deducted as a donation to charity?The AGI threshold was put in place to prevent taxpayers from using charitable contributions to artificially reduce their taxable income.
Contributions can be sent in the form of a check, draught, or cash; however, sums of money given in cash that exceed Rs 10,000 are not tax deductible. The full amount of the donation or contribution is eligible for a tax refund.
Donations of more than Rs. 2,000 must be made in a method other than cash in order to qualify for deductions under Section 80G.
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Which of the following is an example of changing inputs in regard to equity theory?
a.
working more hours to move up the hierarchy
b.
working more hours if underpaid
c.
exerting less effort if underpaid
d.
exerting more effort if underpaid
e.
working at a higher rate if working on a piece-rate basis
Answers
An example of changing inputs with regard to equity theory is exerting less effort if underpaid. Thus, the correct answer is option C.
What is the equity theory?The goal of equity theory is to ascertain if the allocation of resources is equitable to both relational partners. The ratio of each person's advantages (or rewards) to contributions (or costs) is used to calculate equity. Equity theory, was first developed in the 1960s by J. Stacy Adams, who claimed that employees try to maintain equity between the contributions they make to a job and the results they get in comparison to the perceived contributions and results of others.
According to the Equity Theory, humans frequently design systems that allow resources to be equitably distributed among group members in order to maximise individual gains. Relationships with inequality will make those inside of them miserable to a degree proportional to the degree of inequality. The ratio of inputs to outcomes serves as the foundation for workplace equity. The employee's contributions to the organization are referred to as inputs.
Therefore, exerting less effort if underpaid is an example of changing inputs in regard to equity theory.
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Cross Corp. had outstanding 2,000 shares of 11% preferred stock, $50 par. On August 8, 1992, Cross redeemed and retired 25% of these shares for $22,500. On that date, Cross' additional paid-in capital from preferred stock totaled $30,000. To record this transaction, Cross should debit (credit) its capital accounts as follows:
Preferred stock Additional paid-in capital Retained earnings
A. $25,000 $7,500 ($10,000)
B. $25,000
C. ($2,500) $25,000
D. ($2,500)
Answers
Answer:
C. ($2,500) $25,000
Explanation:
The computation is shown below:
The Preferred stock should be debited with $25,000 and the net effect on additional paid in capital is $2,500 credit i.e. ($25,000 - $2,500)
So,
Preferred stock $25,000
And, Additional paid in capital ($2,500)
Therefore the option c is correct
And, the same is relevant
Which of the following is true if you find a better rate on an external 3rd party channel within 24 hours of making a reservation through one of Marriott's direct channels?
Answers
If you find a better rate on an external 3rd party channel within 24 hours of making a reservation through one of Marriott's direct channels, the Marriott’s Best Rate Guarantee policy comes into effect.
Marriott’s Best Rate Guarantee policy is a commitment to providing the lowest rate possible. If you find a lower rate within 24 hours of booking through one of Marriott’s direct channels, Marriott will match that rate and offer an additional discount of 25%.
This policy applies to any Marriott brand including Ritz-Carlton, St. Regis, Westin, Sheraton, Aloft, and othersYou need to first book your reservation through Marriott’s direct channels like Marriott.com, the Marriott Mobile app, Marriott Bonvoy app, the Marriott Reservation Center, or directly with the hotel.
After that, you should look for lower rates on other third-party websites. If you find a lower rate within 24 hours, contact Marriott’s Customer Care team, and they will match that rate plus an additional discount of 25%.The policy does come with some terms and conditions.
The lower rate you find on the third-party website must be for the same hotel, same room type, same dates, same number of guests, same currency, and with the same booking conditions. It also excludes rates that are only available to members of certain groups or organizations, package rates that include flights, car rentals, and other amenities, and rates that are not available to the general public
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In most situations, a small business should keep their business tax records for a minimum of how long
Answers
In most situations, a small business should keep their business tax records for a minimum for 3 years. If you don't submit a return, keep records for as long as necessary.
What do you mean by the business tax records?If you file a claim for credit or refund after filing your return, keep records for 3 years from the date of your initial return's filing or 2 years from the day you paid the tax, whichever comes first.
If you submit a claim for a deduction for bad debts or a loss from worthless securities, keep records for seven years.
If you fail to submit income that you should have reported and it represents more than 25% of the gross income listed on your return, keep records for six years.
Therefore, in most situations, a small business should keep their business tax records for a minimum for 3 years. If you don't submit a return, keep records for as long as necessary.
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What basic function requires a manager to hire employees and coordinate the work of subordinates
Answers
The basic function that requires a manager to hire employees and coordinate the work of subordinates is referred to as the organizing function
This is further explained below.
What is an organizing function?Generally, Delegating power to subordinates and setting up channels of communication are both components of the organizational function of the management process.
In conclusion, The duty of organizing encompasses other activities as well, such as the creation of departments and the coordination of the work of subordinates.
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A and B were partners in a firm. Their capitals at the end of the year ending on 31st March, 2021 were Rs 3,00,000 and Rs 1,50,000 respectively. During the year, B withdrew Rs 10,000 which was debited to his capital account. Profit for the year ended 31st March, 2021 was Rs 32,000 which were credited to their capital accounts. During the yea, B introduced additional capital Rs 32,000. What was B’s Capital on 1st April, 2020
Answers
Answer:
The capital of A on 1st April, 2020 can be calculated as follows:
Capital of A on 1st April, 2020 = Capital of A on 31st March, 2021 - (Profit for the year + B's withdrawal)
= Rs 3,00,000 - (Rs 32,000 + Rs 10,000)
= Rs 2,58,000
We know that the total capital on 1st April, 2020 was Rs 4,50,000 (A's capital of Rs 3,00,000 + B's capital).
Therefore, B's capital on 1st April, 2020 = Total capital on 1st April, 2020 - A's capital on 1st April, 2020
= Rs 4,50,000 - Rs 2,58,000
= Rs 1,92,000
So, B's capital on 1st April, 2020 was Rs 1,92,000.
Explanation:
What type of entrepreneurial activity would you engage in?
Answers
Leondra looks over her Algebra homework and says to herself ""I’m probably not going to be able to do this - I’m just not a math person."" Leondra is exhibiting a
Answers
Answer:
Fixed mindset
Explanation:
Mindset could be explained as an individual's psychological state which often transcends into how we perceive challenges, what we can do and what we can't. Usually the ability to solve a puzzle, face and conquer a challenge starts and ends with an individual's mindset as it is where either the strength to execute or depression to walkway is derived.
The growth mindset gives individuals who exhibit the trait the strength and morale to face challenges, instead of backing out without trying, they try to find ways of constantly improving at what seems difficult.
On the other hand, the fixed mindset which is what is exhibited by Leandro could be deemed as a rigid type of notion whereby an individual believes all he knows and all he can do are already fixed, hence anything aside those cannot be successfully executed this kind of individuals fail to try new challenges.
What are the desirable personal characteristics, attributes, lifestyles, skills, and traits of a prospective entrepreneur? Why are these important?
Answers
Answer:
The answer is below
Explanation
1. There are various desirable personal characteristics, attributes, lifestyles, skills, and traits of a prospective entrepreneur, some of them include
Competency,
Hardworking,
Risk-taking
Innovation
Perception
2. These characteristics or attributes of an entrepreneur are important because they guide and lead the entrepreneur in making the right decision. It also helps entrepreneurs to solve issues like conflicts, hire and fire where necessary, etc.
what does bad debt do to the profit of a business?
Answers
Answer:
They cause financial loss to the business
Explanation:
Because when debts are not back by the debtor to the business loss occurs
Type the correct answer in the box, Spell the word correctly.
Anika wants to create a visual to represent a table that shows the growth of her company's market share over a year. What type of graph would best
show this relationship?
Anika should use a________
to show the plotted points for the market share of her company by the end of each month or quarter of the year.
Answers
Answer:
Bar Chart
Explanation:
This is a good way to represent data, especially for company/business information
What is a premium?
A. the amount paid by the policyholder before the insurance policy starts paying on the claim
B. the amount paid after the deductible has been satisfied and until the out-of-pocket maximum has been reached
C. the maximum amount a policy will pay out in any one year
D. the amount paid by the policyholder to the insurer on a regular basis for the policy
Answers
Answer: 1. a policy purchased from a company that provides financial protection against financial loss or harm caused by a possible event
2. the amount paid by the policyholder to the insurer on a regular basis for the policy
3. the amount paid by the policyholder before the insurance policy starts paying on the claim
4. Health insurance policies for those who do not have access to employer-provided health plans or who do not qualify for government-provided plans, offered through a marketplace, and purchased by individuals for themselves and their families.
5. Medicare
Explanation: My quizlet name is Aron_Sonn so consider dropping by :)
Premium refers to the amount paid by the policyholder to the insurer on a regular basis for the policy. Thus, Option (D) is correct.
The premium is an essential component of an insurance contract and is determined based on various factors such as the type of coverage, the risk profile of the insured individual or property, and the desired coverage limits.
Policyholders make regular premium payments, which could be monthly, quarterly, or annually, in order to maintain their insurance coverage. These payments ensure that the insurance policy remains in effect and that the policyholder is eligible to receive the benefits and financial protection outlined in the policy.
Thus, Option (D) correctly shows that the premium serves as the financial consideration for the insurance company's assumption of risk and provision of coverage.
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Simone's (57) husband, Charles, died in 2017, and she has not remarried. Simone's mother, Lucy, lives in a nursing home. Lucy's only income for 2020 consisted of $17,650 in social security benefits. Simone pays the entire cost of the nursing home and more than 50% of Lucy's support. Simone does not have any children, and no one else lives with her. What is Simone's correct and most favorable filing status
Answers
Answer:
Head of household.
Explanation:
Simone is paying Lucy's entire nursing home cost & providing more than 50% of Lucy's support. this make Lucy qualified as Symone's dependents.
Since Simone does not have any children and no one else lives with her, then, her correct and favorable filing status is Head of Household.
Basically, the filing status determines the amount of tax payable that a tax payer is liable to pay to the authority.
The filing status recognized in U.S. includes Single, Married filing jointly, Married filing separately, Head of household and Qualifying widow(er) with dependent child.
Since Simone does not have any children and no one else lives with her, then, her correct and favorable filing status is Head of Household.
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The Notary Signing Agent should NEVER collect a copy or take a photo of the Requestors ID.
Answers
The Notary Signing Agent should NEVER collect a copy or take a photo of the Requestor's ID is a true statement.
What is a Requestors ID?Requestor ID is termed as an identifier utilized that is termed for the vendors to demand network tokens from the card organizations.
A Notary Signing Agent shouldn't snap a picture of an ID to send it to the bank. This is definitely not a safe method for transmission. Since the card-on-record network tokens are shipper explicit, there is higher trust in giving banks and diminished extortion.
The Notary Signing Agent ought to: Suggest that the borrower contact the moneylender's agent prior to marking the reports. . One actually should cautiously survey the End Revelation to ensure that the provisions of one's advance are the thing you are anticipating.
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A spa has placed a magazine advertisement in a local women’s magazine. What technological feature have the owners incorporated in this advertisement?
A. A QR code that is scanned and decodes information directly on the phone
B. Offline integration such as a pop-up
C. Interactive content
D. Holoscreen that uses glass media for projection
E. Fog screen that uses fog for image projection
Answers
Answer: A. A QR code that is scanned and decodes information directly on the phone
Explanation:
This is the best option as QR codes are usually inserted into print media to give more information about something when they are scanned. They can even be used to give discounts.
Human technology has not reached the point where either pop-ups, interactive content, or image projections can appear on print media so options B through E are wrong.
Answer:
A. A QR code that is scanned and decodes information directly on the phone
Explanation:
FIVE
Your company’s Chief Finance Officer (CFO) recently read about the notion that adjusting the capital
structure can increase the market value of a firm drastically. The CFO liked this idea and has asked you
to do a preliminary study on this issue; he will entertain any proposal to increase the debt of the company
up to a maximum debt /equity (D/E) ratio of 30 percent.
Your company is currently very conservative with its leverage and has a D/E ratio of only 10 percent.
You estimate the beta of your stock to be 1.05, based on the last five’s data. The marginal tax rate is 30
percent. The long –term Treasury bond rate is 8 percent and market risk premium is 5 percent.
From an investment banker, you obtain the approximate relationship between the pre-tax cost of debt and
the D/E ratio as follows
% in x 125 100 75 50 25 0 -25
% in y -25 0 25 50 75 100 125
Page 6 of 6
In addition from the statement of changes in cash flows, you found that Earnings before Interest and Tax
to be Sh. 120 Million, depreciation to be Sh. 10.5 million, Capital Spending to be Sh. 15 million and the
net working capital is zero. The growth rate on future cash flows is estimated to be constant at 6 percent
p.a.
Required
(i) What is the total market value of the firm today when D/E is 10 percent
(ii) What D/E ratio would you advise the firm
Answers
1. The total market value of the firm today when D/E is 10 percent is 492.15 million. 2. we would advise the firm to increase its D/E ratio to 30 percent to maximize its market value.
1. To calculate the total market value of the firm today, we can use the following formula:
Total Market Value = Equity Value + Debt Value
Equity Value = Earnings before Interest and Tax (EBIT) * (1 - Tax Rate) / Cost of Equity
Debt Value = Debt * Cost of Debt
Cost of Equity = Risk-Free Rate + Beta * Market Risk Premium
Cost of Debt can be estimated using the relationship provided in the question. When D/E ratio is 10 percent, the cost of debt is 10 percent.
Plugging in the values, we get:
Equity Value = 120 * (1 - 0.3) / (0.08 + 1.05 * 0.05) = 430.63 million
Debt Value = 0.1 * 430.63 / (1 - 0.3) = 61.52 million
Total Market Value = 430.63 + 61.52 = 492.15 million
(ii) To advise the firm on the optimal D/E ratio, we can use the formula for the weighted average cost of capital (WACC):
WACC = Weight of Equity * Cost of Equity + Weight of Debt * Cost of Debt * (1 - Tax Rate)
To maximize the firm's market value, we need to find the D/E ratio that minimizes the WACC.
We can use the provided relationship between the pre-tax cost of debt and the D/E ratio to estimate the cost of debt for different D/E ratios. We can then calculate the WACC for each D/E ratio using the formula above.
Plotting the estimated cost of debt and WACC against the D/E ratio, we can see that the minimum WACC occurs at a D/E ratio of 30 percent.
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Asorting tool is most likely used to
find missing data
present ordered data
generate search results
find information sources
Answers
5. YYY Company's current stock price is $50.00, its last dividend was $3.20, and
its required rate of return is 12%. If dividends are expected to grow at a constant rate, g, in the future, and if rs is expected to remain at 12%, what is the company’s expected stock price 5 years from now?
Answers
If a corporation is profitable, it may pay a dividend to its shareholders. Dividends are not considered business expenses when calculating your corporation tax. Dividend payments by your firm must exceed the available profits from the current and prior fiscal years.
What is dividend?
A dividend is a gift that a business delivers to its shareholders, whether it be cash or anything else. Dividends may be distributed in a number of ways, including stock dividends, cash payments, and other forms. The board of directors of a firm determines its dividend, which requires shareholder approval.
In contrast to cash dividends, stock dividends are payments made to shareholders in the form of new shares. Each existing share gets paid a part of the distributions. For instance, if a business declares a 5% stock dividend, it will issue 0.05 shares for each share that a shareholder owns.
But, given that the firm is giving back so much of its profits to investors, a high dividend yield may not necessarily be a positive indicator (rather than growing the company.) Since that dividends are frequently expected to increase an investment's overall return, the dividend yield in combination with total return can be a key element.
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what is the difference between time work and piece work rates
Answers
Answer:
the process by which green plants turn carbon dioxide and water into food using energy from sunlight
True or False, a peer review is usually done before the appeal process
Answers
Answer:
True or False, a peer review is usually done before the appeal process
False
___ reflects how consumers would like to see themselves, whereas ___ refers to how consumers would like others to see them
Answers
Ideal self reflects how consumers would like to see themselves, whereas actual self refers to how consumers would like others to see them.
The ideal self refers to a person's idealized image of themselves and what they hope to achieve or attain. This can include personal values, goals, aspirations, and traits that they hope to embody.
The actual self, on the other hand, refers to a person's perception of how they are perceived by others. This includes their self-image, reputation, and the image they present to the world. People tend to act in ways that they believe will enhance their actual self, so as to maintain a positive image in the eyes of others.
These concepts are important in understanding consumer behavior and how people make purchasing decisions. Understanding the gap between a person's ideal self and actual self can provide insights into why people buy certain products and how they want to be perceived by others.
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